Zak Mir talks to Richard Horwood, COO, Electric Guitar PLC (ELEG), as the digital marketing and advertising company providing first-party data solutions, announces that it has agreed the next step in its buy and build strategy, with the share-for-share acquisition of Mymyne Limited. Mymyne is a developer of data-related software solutions, and provider of related sales and marketing services, to add new software capabilities as well as achieving significant synergies and cost savings for Electric Guitar.
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