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Zak Mir talked to Dominic Berger, Chairman LifeSafe, as the fire safety technology business, reported its unaudited Interim Results for the six months ended 30 June 2024. The company announced significant progress executing its strategic plan, focusing on driving profitability and positive cash generation through the evolution of the Group’s pure B2C to a B2B2C model, and partnering with wholesalers to improve LifeSafe’s gross and net margins.